What Clients Really Want (And The S**t That Drives Them Crazy)

By Chantell Glenville

Business | Paperback, eBook


The first ever book on client/agency relationships to be written by an ex-client, it provides a true insider's guide on how to create great client/agency relationships. Specifically aimed at those in advertising agencies but relevant to any client service relationships this step-by-step guide covers: • What simple actions you can take today to generate great relationships with your clients. • How to gain a deeper understanding of the pressures your clients face and why this is so important. • Practical day-to-day advice on how to master positive relationship building behaviours. • The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying. • The 9 essential behaviours to prevent damage to the client/agency relationship. • The 5 essential behaviours to take your client/agency relationships from good to great.


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The first ever book on client/agency relationships to be written by an ex-client, it provides a true insider's guide on how to create great client/agency relationships. Specifically aimed at those in advertising agencies but relevant to any client service relationships this step-by-step guide covers: • What simple actions you can take today to generate great relationships with your clients. • How to gain a deeper understanding of the pressures your clients face and why this is so important. • Practical day-to-day advice on how to master positive relationship building behaviours. • The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying. • The 9 essential behaviours to prevent damage to the client/agency relation...


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Chantell Glenville, winner of the WACL Future Leader's Award 2013, has worked at some of the world's top creative communication agencies, such as AMV BBDO, VCCP and Dare, as well as client-side at Vodafone. Chantell's experience both client- and agency-side has given her a unique insight into the situations and behaviours that can really break client/agency relationships or make them excellent. She has featured in the Evening Standard and Computer Arts Magazine and due to her reputation Chantell has been frequently headhunted and specifically requested for accounts as a result of the great relationships she has built.


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Chantell Glenville, winner of the WACL Future Leader's Award 2013, has worked at some of the world's top creative communication agencies, such as AMV BBDO, VCCP and Dare, as well as client-side at Vodafone. Chantell's experience both client- and agency-side has given her a unique insight into the situations and behaviours that can really break client/agency relationships or make them excellent. Sh...


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