A dog eat dog-food world

By C. Suresh

Comedy & satire, Business | eBook


A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. The story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how a businessman may just be minding his…err…business and the ‘Invisible Hand’ can cause unexpected consequences to arise out of his innocent actions. There is no point blaming the tale for being exaggerated because that is precisely what it seeks to be – an ‘exaggeratio ad absurdum’ of some facets of the world. Anything you learn from the book – be it the basics of marketing management or a satirical view of Society – you do at your own risk.



Fiction has been an addiction but the need to make a living took Suresh through Chemical Engineering and a PGDM at IIM-Bangalore and, from thence, to a long 16 year stint in the area of finance with specific expertise in fertilizer subsidies at IFFCO and a further two years as consulting expert in the same area. That, in his words, about sums up the boring part of his life, except for the people he was privileged to meet. Otherwise, he can be described as a mess of contradictions – a bookworm but avid trekker; alone but never lonely; enjoys solitude but loves company; lazy but a perfectionist, the litany is endless. Trekking, which side-tracked him from the writing for which he quit his job, is a major passion and he does, at least, one trek in the Himalayas every year in addition to numerous local treks.


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Fiction has been an addiction but the need to make a living took Suresh through Chemical Engineering and a PGDM at IIM-Bangalore and, from thence, to a long 16 year stint in the area of finance with specific expertise in fertilizer subsidies at IFFCO and a further two years as consulting expert in the same area. That, in his words, about sums up the boring part of his life, except for the people h...


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