El Gringo's Once in a Lifetime

By John Ellis

Sports, Travel, General non-fiction | Paperback, eBook


El Gringo’s Once in a Lifetime by John Ellis is the story of the Brazil World Cup. John decided to go at the last minute, barely a week before it started, and spent over a month in Brazil, recording the highlights every day on his smartphone, painstakingly typing it into notes with one finger. Or his thumb, if his other hand was busy clutching a beer or a caipirinha as usual. The book is published by MyVoice, and we think this book is a first in many ways. Has anyone written 170,000 words on his phone before, and turned that into a book? At the same time John took over 3,000 photos, carefully backing them up into the cloud every night. We have selected nearly 200 of those photographs and placed them in the text, in full colour, where he talks about the scene. So when John talks about the fan in the silly fancy dress, why, there is a photo of them so you can see exactly what he is describing. We have not seen a book, a paperback, of this thickness and size produced in this manner before – indeed, the technology hasn’t been around very long! A 420 page paperback with 200 colour photos? What does it cost? Just £14.99. An amazing price for what it is. As for the content and readability, well it is just fascinating. John doesn’t just describe the football. No, this book is about the fans, for the fans and makes wonderful reading, a non-stop emotional rollercoaster as he meets fans from all over the world and immediately joins them to find out what they think and record their words for the book. Already in a few weeks it has notched up 35 five star reviews on Amazon, more on GoodReads, and tellingly they are not just from fans. Wives are buying the book as a present and finding they love it as well, for it is more a holiday story than a football fiesta.


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El Gringo’s Once in a Lifetime by John Ellis is the story of the Brazil World Cup. John decided to go at the last minute, barely a week before it started, and spent over a month in Brazil, recording the highlights every day on his smartphone, painstakingly typing it into notes with one finger. Or his thumb, if his other hand was busy clutching a beer or a caipirinha as usual. The book is published by MyVoice, and we think this book is a first in many ways. Has anyone written 170,000 words on his phone before, and turned that into a book? At the same time John took over 3,000 photos, carefully backing them up into the cloud every night. We have selected nearly 200 of those photographs and placed them in the text, in full colour, where he talks about the scene. So when John talks about the...


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John is from Nottingham but a great sports fan. He is a season ticket holder at Nottingham Cricket and at White Hart Lane. He travels constantly for sport, but only decided to to to the World Cup at the last minute at the urging of his son.



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