The International Sales Handbook

By John Lynch

Business | Paperback, eBook


In this book John Lynch distils everything he has learned in an international sales career lasting more than 40 years on every continent except Antarctica. This is not a How-To-Sell book. There are lots of those; some are really good and some are no help at all. The International Sales Handbook doesn’t tell you how to recognise a buying signal or handle objections because if you can’t do those things you shouldn’t be attempting to sell outside your own country anyway. What you get here is the last word on: What you should do; why you should do it that way; and what can happen if you don’t. It’s a dangerous world out there, but one in which the knowledgeable can make money. The International Sales Handbook tells you how to survive and how to prosper.



John Lynch has spent more than 40 years in international sales and lived and worked on every continent except Antarctica. Now he helps companies build or increase their export sales business through his consultancy firm, profitableexporting.com. If anyone should know what works in international sales and what doesn’t, it’s him – as one reader said in a review: As an International Sales Director myself, I can honestly say this book contains everything I wish I knew 20 years ago! It's much more than a 'How To' book, more an insight into the world of dealing internationally; the good points, the downsides, the characters, personalities and customs which all form such an integral, necessary part of building an export market. Whether just starting your international journey or a seasoned traveller you'll find this book invaluable.


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John Lynch has spent more than 40 years in international sales and lived and worked on every continent except Antarctica. Now he helps companies build or increase their export sales business through his consultancy firm, profitableexporting.com. If anyone should know what works in international sales and what doesn’t, it’s him – as one reader said in a review: As an International Sales Director my...


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